Strategy I: Turning Resources into Power

Start your journey here, with an introduction to the organizing theory underpinning the Marshall Ganz / Leading Change Network curriculum and an orientation to our training program. This workshop is a prerequisite for all other courses. (Registration closes 1 hr before start time.)

Meeting intentionally with another person at the level of values is one of the most powerful things we can do. Learn how. (Registration closes 72 hours before workshop begins.)

Beat burnout and learn how to build your teams to scale with structure, shared purpose, roles, and norms.

Public leaders face the challenge of enabling others to “get” the values that move them to lead, establishing ground for trust, empathy, and understanding. Without this, people will infer our motivations or tell our story for us, often in very counterproductive ways. Learn how to tell your Story of Self and lead from firm ground. (Registration closes 72 hours before workshop starts.)

A story of self tells people who you are and why you are called to do the work that you are doing. The goal is for them to “get you”, to connect with you. Since organizing is about building power with others for shared action, your public narrative also needs to tell a story of the values shared by those whom you hope to move to collective action. The test of a story of us is whether or not they “get” their connection with each other.

The Story of Now describes an urgent choice faced by the “us” whom you hope to mobilize to act: a challenging vision of what will happen if it does not act, a hopeful vision of what could be if it does act, and a call to commit to the action required. In this way a story of now makes the bridge from story – why we should act – to strategy – how we can act effectively.

Telling a Public Narrative that weaves Story of Self, Us, and Now together.

Work backwards from your campaign's strategic goal to sequence tactics and plan a campaign timeline.

Complete your campaign strategy development with an organization structure to succeed and ways to measure tactical and strategic effectiveness as you progress.

How do we use connection and urgency to recruit others effectively into our actions?

Organizing is developing the leadership to enable people to use the resources they have to build the power they need to win the change they want. But how do we develop others' leadership? With the practice of coaching.