Strategy III: Building Structure and Measuring Power
Complete your campaign strategy development with an organization structure to succeed and ways to measure tactical and strategic effectiveness as you progress.
Description
This advanced strategy workshop focuses on scaling your campaign's capacity through the “snowflake” leadership structure and establishing the metrics that keep your efforts on track. Continuing with the scenario campaign introduced in Strategy I and II, you'll learn how to design a multi-tiered team structure where each leader develops other leaders who, in turn, develop more leaders—creating collaborative and cascading leadership development that allows your organization to grow in size and power without requiring individuals to take on more effort. Through guided questions and brainstorming exercises, your team will determine how many people you need to mobilize to achieve your strategic goal, then work backwards to figure out how many organized teams and leaders you need to recruit and develop. You'll distinguish between geographic teams, technical teams, and constituency-based teams, identifying which should be stable, ongoing teams versus temporary task forces. Most critically, you'll establish clear, measurable, and specific outcomes for your campaign—volunteers recruited, money raised, people at meetings, actions taken—so that progress can be evaluated, accountability practiced, and strategy adapted based on experience. By creating regular reporting systems and transparent tracking of progress toward goals, your team will build the feedback loops necessary for learning, adaptation, and sustained momentum. You'll leave with a visual snowflake structure diagram showing your first, second, and third tiers of team recruitment, along with specific metrics for tracking the growth of power and leadership development throughout your campaign.
See the Democracy Teams Participant Manual, pages 66-85